Price Increase – Adamson Barbecue

Price Increase

My focus at the restaurant has always been to make the best damn barbecue possible. I never spent a second looking at how we could reduce our costs- I found that mentality short-sighted. If we made the best barbecue, you all would keep coming. And you have. And I appreciate it.

When beef and pork prices started climbing, I was faced with a decision. Switch to a lower grade of brisket, raise prices, or do nothing. I did nothing. For almost three years.

When minimum wage was raised, I was faced with a decision. Reduce the number of staff, cut hours, or do nothing. I did nothing.

While my meat and labor costs were on the rise, I did not stop improving the restaurant. I will continue to take every opportunity- no matter the expense- to improve the food and service at my restaurant. My staff share the same ideology.

Here’s a few of the changes we’ve made since we opened in 2013:

  • Remodeled the restaurant in 2017 to allow for an inside lineup, built a handicap ramp for better access
  • Remodeled again in December 2018, added a second cutting station (and staff) to increase our speed and reduce wait times
  • Upgraded our heating and cooling systems
  • Built a full pastry / baking division since we were not satisfied with the bread and buns from local suppliers. It now employs two full time and one part time baker, and we’re churning out some of the best desserts in the city. This is not a profitable endeavor, but adds to the experience at the restaurant.
  • Brought up a barbecue consultant from Texas which improved our quality and consistency
  • Sourced higher quality meats at a significant expense
  • Doubled our sides menu and added meat specials for every day of the week
  • Added a greeter to maintain some form of sanity in the parking lot.

Here’s the bad news. The time has finally come. I have to raise the prices.

You will see an increase of 10-15% on the brisket, beef ribs and pork ribs (our costs have increased 14-21% across those meats)

Poultry, sausage, pulled pork and side dishes will stay the same.

Thank you very much for your understanding, your continued patronage, and your support over the last three years. It’s been a ride!

9 responses to “Price Increase

  1. Thank you for taking the time to explain to your fans when you didnt have to; greatly appreciated. I would pay the increase because you make some damn good bbq! Thank you for doing what you do best! 🙂

  2. Hi guys,

    I has been in your place many time food is great ( pulled pork my favorite) .

    I am impressed how you have been continuously improving and are not afraid to take risks and overcome from mistakes.

    Price will never be a concern if you deliver a great experience and product.

    You guys are the perfect entrepreneurs, there is only one thing in your future: success.

    I would like to suggest a great book from Malcolm Gladwell: The tipping point ,how little things can make big difference.

    Hands up keep that philosophy
    Good job!

    1. Thanks, Hernan! A lot of people take time out of their day to tell us all the things we’re doing wrong. It’s great to hear some positive feedback.

      Ordered that book. Thanks for the suggestion,

      Adam

  3. I saw some empty boxes for some of your meat. I was very pleasently surprised that it said hormone and antibiotic free. You should be highlighting or at least featuring this. With all the crap in our fast food, it’s nice that you have gone above and beyond

  4. I am a hunter and I keep all my meats for smoking in the summer, the 12+ hours of babysitting your smoker is no joke, I honestly appreciate the time that you guys put in to making a quality product. Free would be good but you cannot put a price on quality!!!! I have found my match!!! Lol. Thank you, keep up the good work guys.

  5. I just found your restaurant this past month (April 2019). After reading this I was happy to continue coming because that brisket and cornbread is just that damn good. Then I noticed Google put this in my news feed and it’s 5 months old. So there ya go, I’d still pay more. You guys have a great product and to me it’s incredibly worth it. Now I’ll have to try the dessert!!

  6. My team and I love ordering from you for our meetings, and totally understand your need to adjust prices to accommodate your growing costs.

    Keep up the great work!

  7. There are a few things in life that have NO upper price point: Love, happiness, family, confidant, and good food & drink. So when are you expanding westward ie. Brampton?

Leave a Reply

Your email address will not be published. Required fields are marked *